Digital strategy is a plan that a company or organization uses to manage its digital activities with the aim of achieving business objectives.

Essentially, digital strategy encompasses all activities related to the use of technology and digital channels to enhance business operations.

Digital strategy represents the initial step before implementing business digital transformation and consists of several main steps:

1. Analysis of the current state

Developing a digital strategy begins with assessing the current state of the company. Evaluating the current state involves reviewing existing processes, systems, and technologies and identifying deficiencies and opportunities for improvement.

2. Setting goals

After assessing the current state, the next step involves setting goals that the company or organization aims to achieve by introducing new technologies into its operations. The set goals should align with overall business objectives and be specific, measurable, achievable, relevant, and time-bound. For example, some digitization goals may include improving customer engagement, increasing online sales, optimizing internal processes, or enhancing data analysis and decision-making.

3. Identifying key areas for digitization

Following goal setting, the next step is identifying key areas whose digitization will achieve the set objectives. This step involves reviewing key business processes, customer relationships, technology, and other factors that impact operations.

4. Planning and implementing digital solutions

After assessing the current state and setting goals, planning and implementing digital solutions that will enable goal achievement follow. Planning involves developing a strategy based on recognizing key business needs and determining which digital solutions will best meet those needs. This step includes selecting technologies to be used and creating an implementation plan.

Implementation of digital solutions typically involves establishing the necessary IT infrastructure and integrating digital tools into existing business processes. The implementation of digital solutions may also require employee training to use new technologies.

During the planning and implementation phase, it is important to ensure that digital solutions are tailored to specific business needs and integrate with existing systems. It is also essential to monitor the progress of implementation and adjust plans as needed to ensure successful implementation of digital solutions and goal achievement.

5. Implementing changes and adopting new practices

The implementation of a digital strategy requires changes in organizational culture and practices. Therefore, it is crucial to involve and educate all company employees about the changes introduced in operations. Additionally, it is necessary to adapt business processes to new digital technologies to leverage their full advantages.

6. Monitoring and evaluating progress

The final step in developing a digital strategy is monitoring and evaluating performance. This step involves regularly monitoring and comparing key performance indicators with set goals. Tracking progress helps determine the success of the digital strategy and identify the next steps for further improvement.

It is essential to note that digitization is a continuous process, not a one-time project. By following the described steps, a digital strategy can be developed to help a business become competitive, attract new clients, and achieve business goals.

Bitno je napomenuti da je digitalizacija kontinuirani proces, a ne jednokratni projekt. Slijedeći prethodno opisane korake može se razviti digitalna strategija koja će pomoći poslovanju da postane konkurentno, privuče nove klijente i ostvari poslovne ciljeve.

At NOS d.o.o. for business consulting, we are dedicated to finding the best solutions to enhance your business. Our goal is to assist you in the development and management of technological improvements. Our team of experts in business consulting provides you with an individualized approach tailored to your project. We guide you through all the steps of digital strategy, from the initial business analysis to proposed solution implementation. Our aim is to provide long-term satisfaction with implemented solutions that enable our clients to achieve continuous success in their business.

As your partners in project management and technological improvement, we plan, coordinate, and supervise all activities in the project. Additionally, we are responsible for risk, cost, time, and quality management of the project. Our objective is to facilitate project implementation while ensuring that your project is executed with quality, completed within the specified deadlines, and within budget constraints.